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Our company values are focussed upon the use of high quality, wholesome ingredients with a focus on natural.
We use ethical suppliers. Many of our products feature organic shea butter, which is hand-processed by the Wali Women in Northern Ghana. Proceeds support community projects and education of youth in the community.
We are PETA-certified as cruelty-free.
We do not use parabens, sulfates, triclosan or plastic microbeads. We do not use ingredients that are tested on animals. We do not test our products on animals.
Our ingredients are thoughtfully sourced. This means that thoughtful decisions are made regarding the use of each ingredient to support healthy products of high quality. This means that if an ingredient is all natural but not healthy (e.g. SLS from coconut), we don't use it. If a preservative is not natural but is the best option to ensure the safety of our products, we will use it.
You can feel confident in our ingredient choices, as we are doing the research to select the healthiest options for each product, then are completely honest and transparent about our ingredients. This will empower our customers to make their own informed choices from among our products.